We all love a good blooper reel…as long as it’s someone else’s.
Am I right?
But when you are on camera, you want to be…
casual yet confident,
engaging while educating,
passionate while also professional.
There is a lot more to getting your ideal customers to watch your videos than just recording a quick and funny (or waaaay too long and incredibly boring) video and slapping it up on YouTube or posting it to social media!
So you’ve got the video or podcast or blog post, but…nobody’s seeing it!
Well, have you told anybody about?
(I mean, besides your mom and your BFF)
When it comes to content creation, you should spend 20% of your time creating something and 80% of your time promoting it!
Does that sound overwhelming and even a bit exhausting? No worries, I got you!
Not all content is about selling. Some is about teaching, sharing, entertaining and just inviting your audience into your world.
No matter what kind of video you are creating, when you share your face on screen and your voice through the speaker, you are sharing the authentic YOU.
And THAT is why people will buy from you and want to work with you.
Maybe you are just getting started and have so many ideas but no clue how to actually implement them.
Or maybe you know you are supposed to be using video to market your business but you have no idea how.
Before we hired Alison, we felt completely overwhelmed and way out of area of expertise.
Our favorite part about working with her was that she made it easy to articulate what we wanted and turned the idea in our heads into reality…fast. We moved from overwhelm to done in just a few weeks!!
We are totally thrilled about the finished project and can’t wait to work with her again in the future.
Think of your ideas like pieces of a 5000 peice puzzle. Would attempt to put together without looking at the picture on the front of the box? Of course not!
You need a
video content strategy!
Real talk: Your strategy is worthless if you never actually make any videos. You don’t have to be great to start, but you do have to start to be great!
Repeat after me:
Record. Edit. Post.
How to you get people to watch your vidoes and drive traffic to your channel? And how do you avoid creating a ton of new content for all your platforms?
Repurpose your video content with graphics and clips.
but are not exactly sure where you should start?