If you are reading this post, you are likely in 1 of 2 camps:

1) You have a TON of ideas for videos to reach your audience all swirling around in your head but never seem to have the time or ability to get them sorted out and actually implemented.


2) You have ZERO ideas but you know that you want to start creating videos to grow your business and have no idea how to get started.

Great news – this post is going to solve BOTH of those problems!!

We’ve all heard the saying…Fail to plan and you plan to fail.

As cliche as it sounds, it gets repeated over and over again because it is true and applies to every area of your life. So let’s apply it to your video content for business, shall we?

It’s all about using my personal “Video Content Rule of 3’s”

Grab a sheet of paper and write down each of these 3 categories:


These are skills or tools you know how to use or tips you’ve had success with

(if you are sharing something you just learned, that’s fine, but let your audience know you are a newbie and just so darn excited to teach them something that has transformed your business or life, but you are not an expert on it just yet)

Showcase 1 specific aspect of your product or service

Highlight how and why it contributes to the transformation your customer/client will experience

Behind the Scenes and/or Personal Insights

Remind your audience there is a real person behind the brand and help you connect with them on a personal level

List 3 video ideas for each category:

Here are a few thoughts for different types of businesses to help grease the wheels and get them turning if you need it


  • Digital creators – tech software you love to use for your biz
  • Physical products/crafters – tools you use to create your products
  • Coaches – tips that make staying on track easier

Showcase 1 specific aspect of your product or service

  • Digital creators – different modules of your course, various benefits inside your membership program
  • Physical products/crafters – how, where, and when do you use them? How does it make life easier and more organized? 
  • Coaches – different levels of the transformation process, how long should it take to experience transformation, how does accountability work

Behind the Scenes and/or Personal Insights

  • What does the creative process look like? Why did you create this product or service?
  • Celebrate milestones reached or share days when it all goes wrong (a reminder to your client/customer you are human)
  • How are you applying the very services you are offering or using the very products you are selling to your own life and what impact are they making?


You now have 9 amazing ideas for video content

Choose ANY 3 of these ideas and commit to recording them in the next 3 days:

Having a plan is a step in the right direction but unless you actually take the next step and record your videos, you are dead in the water again, right? And it doesn’t matter which category they are in – feel free to “double up” in 1 category if you want.

But did you just freak out a little reading the last step? šŸ˜¬

It’s okay, I get it.

But no worries! I have a few helpful tips for looking comfortable on camera even if you are not! Check them out right here.

Be sure to check out my YouTube Channel for more Tips/Training, Inspiration, and Behind-the-Scenes videos of my own.