This is probably the step in the video content process that stops most people dead in their tracks because they don’t even know where to start.

And I get it! What kind of editing software should you use? How do you add special effects like music, text overlays, and transitions?

It’s just so complicated!!

Editing videos can be tricky at first but, just like riding a bike, the more you do it, the easier it becomes and you’ll be yelling, “Look Ma! No hands!” in no time if you don’t give up.

Here are 4 basic tips that will make editing your videos easier so they are ready to be published fast and easy.

Don’t stop the recording and start a new clip

If you mess up, just pause, take a deep breath, smile and start talking again. This prevents you from having a ton of clips on your phone that you have to fit together later.

Then, when you are editing your video, simply cut and delete your mistakes.

Be intentional about your INTRO and OUTRO to the video

Start your video explaining what the viewer can expect to see, then introduce yourself.
End your video by thanking the viewer for watching and giving a clear CTA (Call To Action).

Later, you can add music and/or a title slide to make the video look more professional.

(Learn more about these – How to RECORD Video Content for YouTube & Social Media)

Use text overlays

As you explain steps to a process or make important points, having text on the screen helps your audience have a clearer understanding of what she should be taking away from the video. Most video editing software makes this super simple.

Music makes your video more entertaining

That being said, make sure it is instrumental music (lyrics will be distracting) and the volume is quiet enough that your voice can easily be heard. Another option is to just use music during your intro and outro of the video.

A few other thoughts…

Create a folder on your computer or the Cloud and keep your script, cover graphic, raw video footage, editing software project file, and final video.

*This is important in case you later see a mistake and need to go back and re-edit your video OR want to grab short clips to promote your entire video.

Editing software ranges from super simple to extremely complicated. Here are a few of my favorites:

  • Consider starting with a free app like InShot on your phone, it works great! 
  • For longer videos or if you just prefer to work on your computer, my personal fav is Cyberlink PowerDirector 365. The annual subscription is worth every penny.
  • Lumen5 and Canva have slide deck templates that you can use but you have less freedom to get exactly what you want.

*Personally, I use all of these tools for different types of videos, but I suggest you start with one, play with it, and add another over time.

Think this all sounds great but still rather NOT do it?

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