You know you have a great message to share with your audience, but do you get tongue-tied the minute you start recording?
Don’t worry – I GOT YOU!!
Today we’re going to discuss the 5 key elements that make up an effective video that will keep you from losing your place or getting sidetracked.
Now, this is building off of last week’s blog post where I share the number one mistake you could make when starting video marketing for your business. Do you remember what it was?
So if you haven’t checked out that post yet, click here. Trust me, you don’t wanna be making videos until you have a strategy to make those videos. So head back over and watch that video first.
But once you have your strategy in place and you know the three kinds of videos you’re going to make for your business, now we’re to talk about the videos themselves. I mean, what the heck do you even say in a great video?
5 elements of an effective video
1- The Hook.
This is the first 3 to 5 seconds of your video. Okay. Say something that is going to grab your audience’s attention And make them want to hang out for the first 30 seconds of your video. It should also repel the wrong audience.
In my hook right before the intro of my video above, I share that I am giving the five basic elements of effective videos for those that are new to creating videos for business. I don’t need to talk to people who’ve been doing this for years. They got it. They’re not my audience, right?
So you want to make sure that your hook draws in the right audience and repels the wrong audience.
2 – The Intro
Who are you? Now, this is actually great because you can cover this in one of two ways. You can do it by verbally introducing yourself – always a great option. Or you can also create that little clip like the one that I have here at the beginning of my videos where I show:
- my name,
- my face (to a certain extent – I’m jumping into a cup of coffee but you know it’s me right who I am)
- what I do so you know why I have any authority to talk about what I’m about to share
So that intro can be verbal, it can be a clip, or, double whammy baby, do both!
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3 – The Pain Point
Now we’re getting into the meat of the video. What is the pain point of your audience?
Relate to them. Maybe you can tell your own personal story. Was there a time that you too suffered from that exact same pain point? Did you walk, walk through that exact same struggle? Are you basically talking to a version of you from five years ago? 10 years ago?
Maybe that’s not the case, but you have clients with this pain point. Personally, I have never really struggled with making videos. It’s just something I’ve always done, but I work with clients who struggled with making videos. They don’t know what to say! So when I listen to them, tell me what they’re struggling with, I then can turn around and say, okay, this is a massive pain point that I need to talk about.
4 – The Solution
This is the biggie – you have to solve the problem caused by that pain point. In this particular case, I am solving my audience’s problem of not knowing what to say by giving them the five elements of an effective video.
You want to give something that they can implement when they stop watching your video and get a small win right away. Because when your audience has a small win, guess what they want to do – come back for more!
5 – The CTA (call to action)
What do you want your audience to do after they’ve watched your video? There are a lot of options!
- subscribe to the channel
- like and share the video
- comment by answering a question that you propose
- get on your email list
- head over to the website and purchase the product
- sign up for a course
- schedule a discovery call for some services
- and more!
Make sure that your audience knows what it is you want them to do after they watch the video.
So the five elements of an effective video are the hook, the intro, the pain point, the solution and the C T A.
By using these 5 simple parts to your videos, you’ll be able to create engaging videos that will spur viewer engagement and conversions and you’ll be on your way to crafting perfect videos no matter what you’re trying to say!