• 5 Video Marketing Tools You Want to Invest In Sooner Rather Than Later

    So you’re starting video marketing for your business and maybe just starting a youtube channel and you’re thinking,

    I don’t have a big budget for these like major TV, quality production videos.
    What am I supposed to do?!

    I understand, my friend!

    I’m going to give you the five places you want to spend your money earlier rather than later because it’s going to make not only creating and editing and producing and publishing your videos so much faster, but in the long run, it’s going to help money come in so that you’re already covering the money that is going out.

    1 – Video Editing Software (for your computer)

    Yes, there are lots of free options for editing software BUT the free versions can only get you so far! You will be glad you spent the money on the better features AND the time to learn how to use it!

    Here’s the thing – if you’re creating marketing videos for your business and you’re on YouTube, that means your videos are not 90 seconds or less. You deliver quality content that is, bare minimum, five minutes or even up to an hour.

    You don’t want to be editing those videos on your phone. You will go crazy! You want video editing software on your computer, on your laptop that will give you way more flexibility, way more abilities to do overlays, to do transitions, to do screenshots, all the things.

    2 – Graphic Editing Software

    The same principle applies here! Promoting your video online is KEY if you want people to find and watch it. You will save time and frustration if you have the ability to easily make great graphics.

    You’re making these amazing videos, you’re editing them to look and sound good, and then you need to repurpose them!

    Remember when we talked all about creating a distribution map – taking your source content on YouTube and sharing it on your secondary platform and leading platforms? You’re going to do that with graphics and reels.

    The best way to do it is to sign up for a graphic editing program that allows you to create clear, on-brand graphics!

    3 – Transcription Software

    While it isn’t quite as important as the first 2, repurposing your video into a blog post, newsletter, and captions are much easier when the transcript is right in front of you to copy and paste from!

    Invest in transcription software where you upload the video or audio file and it spits it back out an srt file to upload as subtitles for your YouTube videos. You can also download the text file and then use it to create your supporting platform content (like I am doing right now!😁)

    4 – Task Management Software

    You have a LOT going on, right? And you are struggling to post videos consistently is that there is so much you need to get done, right?

    Having a system in place that helps you remember WHAT to do and WHEN to do it is so helpful!

    Also, if you batch creating your content, you will know where different videos are at different points and what needs to be done. This is also key if you have a team of people and you have someone who’s helping you with your video workflow.

    See The Complete YouTube Content Creation Workflow in action!

    5 – YouTube Companion Software

    Need help with…

    • knowing what content to create?
    • writing great titles?
    • what tags to add to your videos?

    This software also simplifies your analytics so you can understand them easier and implement strategies based on them!

  • 3 Tips to Make Your Video Editing Easier

    Struggling to edit your videos?

    Does it take hours that you don’t have and leaves you feeling frustrated in the end?

    While recording videos take courage – editing requires a certain amount of skill. And that means it can be extremely intimidating if you don’t have it!

    Here are 3 things you can do *while you are RECORDING* your videos to make the editing process so much easier!

    3 Things You Can Do While You Were You Are Recording to Make Editing Easier

    1 – When you mess up – don’t stop recording!

    Stopping and starting the recording every time you make a mistake means trying to smash a ton of clips together later – and that is an editing NIGHTMARE!

    Instead, when you flub your words, simply:

    • Pause
    • Breathe
    • Smile
    • Speak

    By taking a minute to collect your thoughts, you create a “flat line” in the audio wavelength which will signal to you where you need to “clip and snip” later on.

    2 – Avoid using filler words by hanging a list of main points next to your camera

    Using a similar “pause,” when you need to remember what to as:

    • FREEZE
    • glance at your list without moving your body
    • look back at the camera
    • pick up where you left off

    Again, you will see the flatline in your audio wavelength that lets you know where you need to make an edit. This helps your video on point and keeps you from needing to remove all the “uuhhhs” and uuhhms” later on.

    3 – Record in good lighting and with good audio

    There is nothing more frustrating than finishing a video and discovering there are shadows across your face or you sound like you are in a cave.

    While you can use filters, lighting tweaks, and audio adjustments, it’s just easier to get it right the first time!

    Set up your space using:

    • as much natural light as possible behind the camera first, then on either side
    • use a ring light if you need more light beyond that
    • record in a small space
    • OR use a microphone that you can clip to your shirt

    (I am currently recording my videos in my “office” which is really my RV bedroom. Below is my current setup. It’s not perfect, but it gets the job done!)

    By learning how to use these 3 tips, you’ll be able to edit your videos how you want, without spending hours on each video!

    Don’t let the editing process be the obstacle that stops you from hitting publish!! Implement the tips I shared and start practicing.

    Editing your videos is like riding a bike – it gets easier with practice. And soon enough you’ll be shouting, “Look Ma! No hands!!” 🚲